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Mail-Order Wedding : Neiman’s, Horchow Sign Letter of Intent

Mail-Order Wedding : Neiman’s, Horchow Sign Letter of Intent

Two fancy mail-order companies would get together under a tentative deal established Thursday, with Neiman-Marcus Group acquiring the Horchow Mail purchase company for an undisclosed amount.

Horchow, a independently held Dallas company began by an old Neiman Marcus worker, offers elegant home linens and presents through the Horchow Collection in addition to a wider array of product through its Trifles catalogue and discounted close-out things through the Grand Finale catalogue. The business has yearly product product sales greater than $100 million.

Neiman-Marcus Group’s division that is main Neiman Marcus of Dallas, sold $65 million to $70 million of product by mail for the year ended July 30.

Maxwell Sroge, an expert on mail purchase, stated the offer is sensible both for businesses.

“It’s a good diversification for Neiman’s,” said Sroge, president of Marke/Sroge Communications, a Chicago-based catalogue development and consulting company. Continue Reading

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